// writing · public workbook

The workbook.

Field notes from a working SEO practice. New entries fortnightly. No SEO listicles, no comparison tables; just whatever I'm thinking about that week.

ALLGEOOPINIONTOOLINGAI SEARCHPROCESS

FEATURED · № 014 7 min

GEO vs SEO: what changes when the audience is an LLM

Generative Engine Optimisation isn't a rebrand of SEO. The retrieval surface, the citation logic, and the value of brand mentions all behave differently.

GEO · 14 · MAY · 26 read entry ↗

№ 013 OPINION · 4m

Why most SEO consultancy is overpriced theatre

A short essay on the economics of selling retainers — and why I price the way I do.

№ 012 TOOLING · 9m

The Frugal stack: 6 tools that replace a $5k/mo agency

What I actually keep on my laptop. None of them are AI-content generators.

// archive · all entries

№ CATEGORY TITLE DATE READ

014 GEO GEO vs SEO: what changes when the audience is an LLM 14 · MAY · 26 7min ↗

013 OPINION Why most SEO consultancy is overpriced theatre 30 · APR · 26 4min ↗

012 TOOLING The Frugal stack: 6 tools that replace a $5k/mo agency 16 · APR · 26 9min ↗

011 AI SEARCH Optimising for AI Overviews without losing your soul 02 · APR · 26 11min ↗

010 PROCESS SOPs as IP: building durable SEO programs 19 · MAR · 26 6min ↗

009 GEO Brand mentions are the new backlinks (for LLMs at least) 05 · MAR · 26 8min ↗