// services / aeo · AEO
Get cited by ChatGPT, Perplexity, Gemini & Claude.
Answer Engine Optimization (AEO) is the practice of making your brand the answer LLMs return when buyers ask questions in your category — not just the website Google ranks tenth.
WHAT IT IS
A focused practice of optimising your brand, content and structured data for citation by large language models — ChatGPT, Perplexity, Gemini, Claude — and Google's AI Overviews.
WHO IT'S FOR
Founders watching organic traffic flatten as AI Overviews intercept buyer intent; brands whose category competitors are already cited and they aren't.
OUTCOME
A measurable, monthly-tracked presence inside the major LLM answer surfaces. Recovered share of buyer attention before users click anywhere.
// what's included
Deliverables,
itemised.
// process · how this engagement runs
Five steps. No theatre.
Visibility baseline
I run your brand + your top competitors through ChatGPT, Perplexity, Gemini and Claude across 80–120 buyer prompts. We see exactly where you're cited, paraphrased, or absent.
Gap analysis
A teardown of what the LLMs cite instead of you — and why. Mostly it's about entity recognition, structured data, and mention density across the open web.
Implementation plan
A prioritised list of content rewrites, schema fixes, third-party mention plays, and PR opportunities. Each item has a cost estimate and an owner.
Execute
Your team ships the changes; I review every diff and content brief. We re-run the prompt sweep monthly.
Monitor
A monthly LLM citation report — share-of-citation, position, sentiment, source diversity — so you can see the program working in real time.
// pricing
Or as a one-time AEO Audit from $1,800. Most clients start with the audit, then move to ongoing optimisation.
Get a quote for your scope →// what makes the price honest
- 01 No agency margin layered on top of the work
- 02 No juniors fronted as senior practitioners
- 03 No retainer designed to outlast the problem
- 04 Fixed scope where possible; transparent T&M where not
// proof · speaking + practice
// faq · frequently asked
The questions buyers actually ask.
01 What is AEO and how is it different from SEO?
What is AEO and how is it different from SEO?
SEO optimises for ranking in classical search engines (Google, Bing). AEO — Answer Engine Optimization — optimises for being cited inside LLM answers (ChatGPT, Perplexity, Gemini, Claude) and AI-generated SERP features (AI Overviews). The work overlaps but the targets, signals and measurement are different.
02 Will AEO replace SEO?
Will AEO replace SEO?
No. AEO is additive. For now, classical organic traffic still funds most businesses. But the share of buyer attention happening inside LLMs is growing fast — by 2026, ignoring it is the same mistake as ignoring mobile in 2012.
03 How do LLMs decide who to cite?
How do LLMs decide who to cite?
A mix of training-data presence, retrieval-augmented search results, entity recognition, structured data, and source authority. Each LLM weights these differently. AEO is about making your brand legible to all four signals simultaneously.
04 How long until I see results?
How long until I see results?
Schema + entity fixes can move citation share within 14–30 days. Content + authority work takes 60–90 days. The monthly citation report makes progress visible long before traditional metrics react.
05 Which LLMs do you optimise for?
Which LLMs do you optimise for?
ChatGPT (OpenAI), Perplexity, Gemini (Google), and Claude (Anthropic) — plus Google AI Overviews. These cover 95%+ of the AI-search query volume that matters commercially in 2026.
06 Can you actually measure AEO?
Can you actually measure AEO?
Yes. I run the same prompt set monthly across all four LLMs and track share-of-citation, position within answer, sentiment, and source diversity. The report shows your trend line — and your competitors'.
// ready?